Content Marketing, New Media and 
Virtual Branding Strategist and SME

Lou CasaBianca
CEO/New Paradigm Media
Brand Building/Content Marketing

The Future of New Paradigm Media Marketing

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Article
The New Paradigm Media 
MetaModel Molecule

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Composer/Producer
Music Industry Veteran

Negotiated two major record contracts with Island Records founder and CEO Chris Blackwell for the GO project, with Stomu Yamashta, Steve Winwood and Michael Shrieve; and the Automatic Man Project.

Co-wrote, co-produced and managed the Automatic Man album and European tour. 
Co-executive producer Go and Go Too (Live in Paris)

Managed marketing, press and artists relation for the United Artists distributed labels including: United Artist; Blue Note; World Pacific; Polydor; DGG; MGM; Verve and ECM. Worked with diverse artists from ELO and War, Traffic to Dr. Donald Byrd, Mr. James Brown and Seji Ozawa/San Francisco Symphony. Worked with artists at venues and radio interviews, to studio production sessions and in-store artist appearances.

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Author/Publisher
Instructional Designer

Lou is the founder of New Media Magazine and Content Magazine, the editor and publisher of several magazines, and the author of numerous white papers and articles.  

Co-Author and Editor of the NewTV, A Comprehensive Guide to HDTV, the first book to look at the history, current standing and future of high definition television. In addition to writing the overview, research background and developing future prediction for HDTV in broadcast, graphics, engineering and science. Content also included interview with Francis Coppola on Electronic Cinema and contributions from engineers such as Charles Poynton of Sun Computers.

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Please let us know your virtual branding and smart social media concerns and let us help you become more effective and organised for more successful campaigns and higher ROI.

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Speaker
Conference Director

Program Chairman and Moderator of HD WORLD, the first industry international conference on HDTV, at the Sheraton Palace Hotel., in San Francisco 200 hundred attendees. The two-day event included full scale HD demo and key note presentations by such industry luminaries as Scott Ross, ILM and Mickey Rooney, Pixar, and representatives from Panasonic, SMPTE, Sony, etc. Organized the event, created the agenda, chaired and co-keynoted the conference, and presented session on the future of HD television. 

Co-authored Navy Integrated Learning Asset Repository System (NILARS). Lectured and co-authored presentations supporting collaboration with government, industry, and academia to promote international specifications and industry standards for designing and delivering learning content.

Virtual World and Social Media lecture for 100 Convention Bureau CEOs and directors. Mark Hopkins Hotel, SF, CA.  

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Filmmaker
Video/Audio Historian

Produced and Directed series of seminal interviews with the audio and video pioneers responsible for the invention of audio tape and video tape. This include luminaries such as Ray DOLBY, Charles Mullen, Les Paul, Charlie Steinberg, among others. 3D virtual world segments for The Award Winning Film, The Singularity Is Near The Movie, based on Ray Kurzweil's New York Times Bestselling Book. The Singularity is Near, A True Story about the Future, the film intertwines a fast-paced A-line documentary with a B-line narrative story.

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Technical and Virtual World Architect

A Metaverse agency, Virtual World Builders designs, builds and operates virtual 3D worlds connected to social and mobile media networks and mixed reality live events. Virtual World Builders in an authorized Linden Lab 
Second Life developer.  

Navy Integrated Learning Asset Repository System (NILARS) - Project Co-Leader and Author

Worked with US Navy CTO and The ADL Initiative in developing and implementing SCORM (Shared Content Object Reference Model) standard learning technologies across the U.S. Department of Defense and federal government. 

Co-founder of Plant New Media the digital media production and content affiliate of The Plant Studios in Sausalito. Set-up virtual world and social media strategy for the Plant Studios. Developed original content including DVD and Websites.

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Digital Media
Innovator & Pioneer

Media Asset Management Association, 
Executive Director

The first industry consortium to work to establish media asset management open standards and best practices. Was recruited by key corporate members to organize and lead the association to support the first generation of cross industry standard XML metatagging for media asset archives. Founding members included: ABC, Apple; Cinebase, Cumulus, Discovery, Disney, DoD, Dreamworks, IBM, NBC, Oracle, PriceWaterhouse, Sony, US Navy, Virage, Webware, among others.  

Worked with various divisions of Walt Disney Company. Focus media asset management virtual world and knowledge management software development for: ABC News; ABC Network; ABC.com; Disney Imagineering; Walt Disney Animation Studios; Walt Disney Communications; Buena Vista Distribution; Hollywood Records.

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